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June 2, 2025

Marketing Retirement Living in the Age of the Baby Boomers: The Most Critical Thing

For the past twenty years, Garden Spot Communities has adopted a unique approach to advertising retirement living. The approach includes …
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May 6, 2025

Making Budgets Work by Boosting Occupancy

When budget time rolls around or you are reviewing your profit and loss statement, how often are you asked to …
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April 14, 2025

Why I Believe in the Certified Dementia Practitioner Program

When I became a Certified Dementia Practitioner CDP Trainer through the National Council of Certified Dementia Practitioners in 2016, I didn’t realize …
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April 1, 2025

The Enneagram as a Team Building Tool

Have you ever wondered why people react certain ways under pressure? Or behave completely different in social situations than they …
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March 13, 2025

Sharing the Burden of Dementia: A Challenge for Faith Communities

Faith communities have an incredible opportunity to minister to people living with dementia and their care partners. In Galatians 6:2 …
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March 4, 2025

How do we attract a younger independent living demographic? 

This question was posed to an audience of 250 C-suite leaders at a conference I recently attended. Studies show the …
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February 18, 2025

The Benefits of Exercise Plus Brain Games

Personal experience indicates that regular exercise can reduce stress and make us feel better about ourselves and the world around …
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February 4, 2025

Managing Expectations in the Sales Process and Onboarding

Demographic shifts have made managing prospects’ and customers’ expectations through the sales and onboarding process more challenging than ever. Expectations …
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January 17, 2025

Navigating Marriage and Dementia

If you Google top romantic movies, The Notebook, released in 2004 and based on the Nicholas Sparks book by the same …
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January 6, 2025

Acknowledging the Differing Roles of Sales and Marketing

“In the senior living industry, marketing and sales are often viewed as interchangeable. Nothing could be further from the truth.” …
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