Our Team - ForgeWorks

Who We Are

Meet Our Team

Forged inside communities like yours, ForgeWorks consultants offer experience in guiding executive leadership, sales, marketing and memory care. We help you find solutions that match your vision for growth.

Executive Director

Bob Landry

Leadership Transition and Coaching

Bob leads the ForgeWorks team of consultants, providing innovation and implementation services that help organizations strengthen pro-aging culture and community. An entrepreneur and team builder, he brings executive experience across consumer brands, community building, brand development, strategic partnerships and disciplined execution. Bob previously led business operations at Tomorrow Retail Consulting and held senior leadership roles in enterprise strategy and execution at The GIANT Company, guiding large-scale initiatives and cross-functional teams through growth and change. He also founded Three Point Solution, where he partnered with mission-driven organizations to translate strategy into leadership alignment and sustainable organizational growth.

Sales and Marketing Consultant

Ric Myers

Strategy to Lead Occupancy Growth and Expansion

Ric brings more than 45 years of experience in retirement living and hospitality, working with nonprofit and for-profit organizations across the country. His background spans leadership, operations, customer service, sales, marketing and real estate. Drawing on his personal experience with inner-city living, Ric created the “Living Small to Live Big” sales technique, helping people think more intentionally about how they live in their space. He has presented this approach internationally and brings deep experience in urban housing development, blue-sky start-up sales and strategic growth.

Marketing Consultant

John Walker

Growth Communications & Market Activation

John brings more than 30 years of experience in advertising and digital marketing to the ForgeWorks team. He began his career in New York at Saatchi & Saatchi, then spent 25 years in Lancaster, PA, leading agency teams and building digital marketing groups at JPL and Steinman Communications. In 2019 he founded J. Walker Marketing, where he manages Google Ads campaigns and serves as a fractional marketing director for senior living organizations, nonprofits, and businesses. John helps clients get back to marketing basics: telling their story to the right prospects and winning new residents and customers. He holds a BA in English from Middlebury College.

Dementia Educator and Consultant

Melody Karick

Memory Care Design and Training

Melody brings real-life experience, education and hands-on training to her work as a dementia educator and consultant. Her journey in dementia care began in 2000, when she became a care partner to her father. Since then, she has built deep knowledge and practice in the field, earning multiple certifications and creating the C2S: Challenges to Solutions curriculum and interactive training. Melody is passionate about helping people living with dementia maintain normalcy, live each day with purpose, and receive support rooted in dignity. She works with businesses, churches, organizations and healthcare communities to strengthen person-centered care.

Dementia Educator

Joseph Burchill

Dementia Education

Joe brings decades of pastoral ministry and specialized training in aging to his work with older adults and the communities that serve them. After years as a pastor, he served as National Director of Retirement Ministries for the Christian and Missionary Alliance, where he led efforts to support and engage retired ministry workers across the country. Today he is a speaker, consultant, writer, and conference director focused on aging adults, helping churches and organizations understand the needs and gifts of later life. Joe holds a BS from Toccoa Falls College in Georgia and an MA in Adult and Community Education, with a specialization in gerontology, from Indiana University of Pennsylvania. He and his wife, Joy, enjoy their two adult children, Beth and Nathan.