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Sales

October 7, 2025

Website as a Salesperson: How to Turn Your Digital Presence into Real Engagement

For marketing and sales professionals, a website is no longer just a digital brochure—it’s your most consistent, tireless and accessible …
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September 2, 2025

Establishing a Marketing & Sales Innovation Platform 

Just over 20 years ago, a quiet inner voice nudged me to make a bold career shift—from emerging tech sales …
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August 4, 2025

Marketing for Senior Living in the Age of Baby Boomers: When to Hunt and When to Farm 

Having spent 20 years at a $10 billion tech firm before joining Garden Spot has its perks, especially when it …
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July 1, 2025

The Value Proposition: More Than a Buzzword 

For much of my career, I dismissed “value proposition” as just another consulting buzzword—something that sounded impressive but lacked real …
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June 2, 2025

Marketing Retirement Living in the Age of the Baby Boomers: The Most Critical Thing

For the past twenty years, Garden Spot Communities has adopted a unique approach to advertising retirement living. The approach includes …
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May 6, 2025

Making Budgets Work by Boosting Occupancy

When budget time rolls around or you are reviewing your profit and loss statement, how often are you asked to …
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March 4, 2025

How do we attract a younger independent living demographic? 

This question was posed to an audience of 250 C-suite leaders at a conference I recently attended. Studies show the …
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February 4, 2025

Managing Expectations in the Sales Process and Onboarding

Demographic shifts have made managing prospects’ and customers’ expectations through the sales and onboarding process more challenging than ever. Expectations …
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January 6, 2025

Acknowledging the Differing Roles of Sales and Marketing

“In the senior living industry, marketing and sales are often viewed as interchangeable. Nothing could be further from the truth.” …
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December 3, 2024

6 Steps to Selling the Hard-to-Sell Residence

No one wants excess inventory. That’s especially true when your product generates daily revenue—for example, airline seats, hotel rooms or …
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