November 4, 2025 Building a Storytelling Culture Why Stories Matter If you’re told a list of statistics or a compelling story, which will you remember tomorrow? Chances … Read More
October 7, 2025 Website as a Salesperson: How to Turn Your Digital Presence into Real Engagement For marketing and sales professionals, a website is no longer just a digital brochure—it’s your most consistent, tireless and accessible … Read More
September 2, 2025 Establishing a Marketing & Sales Innovation Platform Just over 20 years ago, a quiet inner voice nudged me to make a bold career shift—from emerging tech sales … Read More
August 4, 2025 Marketing for Senior Living in the Age of Baby Boomers: When to Hunt and When to Farm Having spent 20 years at a $10 billion tech firm before joining Garden Spot has its perks, especially when it … Read More
July 1, 2025 The Value Proposition: More Than a Buzzword For much of my career, I dismissed “value proposition” as just another consulting buzzword—something that sounded impressive but lacked real … Read More
June 2, 2025 Marketing Retirement Living in the Age of the Baby Boomers: The Most Critical Thing For the past twenty years, Garden Spot Communities has adopted a unique approach to advertising retirement living. The approach includes … Read More
May 6, 2025 Making Budgets Work by Boosting Occupancy When budget time rolls around or you are reviewing your profit and loss statement, how often are you asked to … Read More
April 1, 2025 The Enneagram as a Team Building Tool Have you ever wondered why people react certain ways under pressure? Or behave completely different in social situations than they … Read More
March 4, 2025 How do we attract a younger independent living demographic? This question was posed to an audience of 250 C-suite leaders at a conference I recently attended. Studies show the … Read More
February 4, 2025 Managing Expectations in the Sales Process and Onboarding Demographic shifts have made managing prospects’ and customers’ expectations through the sales and onboarding process more challenging than ever. Expectations … Read More
