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January 6, 2026

Prioritizing Lead Generation: A Tried-and-True Approach to Sustainable Growth

Retirement living communities grow strongest when their story, processes and purpose move in the same direction. Lead generation isn’t merely …
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December 2, 2025

Exceeding Expectations in Retirement Living Sales

In today’s competitive senior living market, exceeding expectations isn’t just a goal—it’s a necessity. Here is a list of how …
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November 4, 2025

Building a Storytelling Culture

Why Stories Matter If you’re told a list of statistics or a compelling story, which will you remember tomorrow? Chances …
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October 7, 2025

Website as a Salesperson: How to Turn Your Digital Presence into Real Engagement

For marketing and sales professionals, a website is no longer just a digital brochure—it’s your most consistent, tireless and accessible …
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September 2, 2025

Establishing a Marketing & Sales Innovation Platform 

Just over 20 years ago, a quiet inner voice nudged me to make a bold career shift—from emerging tech sales …
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August 4, 2025

Marketing for Senior Living in the Age of Baby Boomers: When to Hunt and When to Farm 

Having spent 20 years at a $10 billion tech firm before joining Garden Spot has its perks, especially when it …
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July 1, 2025

The Value Proposition: More Than a Buzzword 

For much of my career, I dismissed “value proposition” as just another consulting buzzword—something that sounded impressive but lacked real …
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June 2, 2025

Marketing Retirement Living in the Age of the Baby Boomers: The Most Critical Thing

For the past twenty years, Garden Spot Communities has adopted a unique approach to advertising retirement living. The approach includes …
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May 6, 2025

Making Budgets Work by Boosting Occupancy

When budget time rolls around or you are reviewing your profit and loss statement, how often are you asked to …
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April 1, 2025

The Enneagram as a Team Building Tool

Have you ever wondered why people react certain ways under pressure? Or behave completely different in social situations than they …
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