Resources - Page 2 of 2

February 4, 2025

Managing Expectations in the Sales Process and Onboarding

Demographic shifts have made managing prospects’ and customers’ expectations through the sales and onboarding process more challenging than ever. Expectations …

January 6, 2025

Acknowledging the Differing Roles of Sales and Marketing

“In the senior living industry, marketing and sales are often viewed as interchangeable. Nothing could be further from the truth.” …

December 3, 2024

6 Steps to Selling the Hard-to-Sell Residence

No one wants excess inventory. That’s especially true when your product generates daily revenue—for example, airline seats, hotel rooms or …

November 1, 2024

An Interim Sales Director Success Story

Ric Myers was contracted as an Interim Sales Director for Garden Spot Village in the Fall of 2020. We knew …

October 15, 2024

The Wisdom Course: Growing and Sharing Experiences

In May 2022, a team of 14 residents and team members at Garden Spot Village started a journey together. The …

Blog