March 3, 2026 Right Sizing Isn’t About Square Footage—It’s About Confidence A Sales Director’s Perspective for Conversations with 55+ and Continuing Care Retirement Community (CCRC) Clients Written by Ric Myers, Sales … Read More
February 3, 2026 Creating Meaningful Connections Through Prospect Events and Community Outreach Written by Ric Myers In senior living, every interaction is an opportunity to create a memorable impression. Today’s prospects aren’t … Read More
January 6, 2026 Prioritizing Lead Generation: A Tried-and-True Approach to Sustainable Growth Retirement living communities grow strongest when their story, processes and purpose move in the same direction. Lead generation isn’t merely … Read More
December 2, 2025 Exceeding Expectations in Retirement Living Sales In today’s competitive senior living market, exceeding expectations isn’t just a goal—it’s a necessity. Here is a list of how … Read More
November 4, 2025 Building a Storytelling Culture Why Stories Matter If you’re told a list of statistics or a compelling story, which will you remember tomorrow? Chances … Read More
October 7, 2025 Website as a Salesperson: How to Turn Your Digital Presence into Real Engagement For marketing and sales professionals, a website is no longer just a digital brochure—it’s your most consistent, tireless and accessible … Read More
September 2, 2025 Establishing a Marketing & Sales Innovation Platform Just over 20 years ago, a quiet inner voice nudged me to make a bold career shift—from emerging tech sales … Read More
August 4, 2025 Marketing for Senior Living in the Age of Baby Boomers: When to Hunt and When to Farm Having spent 20 years at a $10 billion tech firm before joining Garden Spot has its perks, especially when it … Read More
July 1, 2025 The Value Proposition: More Than a Buzzword For much of my career, I dismissed “value proposition” as just another consulting buzzword—something that sounded impressive but lacked real … Read More
June 2, 2025 Marketing Retirement Living in the Age of the Baby Boomers: The Most Critical Thing For the past twenty years, Garden Spot Communities has adopted a unique approach to advertising retirement living. The approach includes … Read More
