Resources - ForgeWorks

June 2, 2025

Marketing Retirement Living in the Age of the Baby Boomers: The Most Critical Thing

For the past twenty years, Garden Spot Communities has adopted a unique approach to advertising retirement living. The approach includes …

May 6, 2025

Making Budgets Work by Boosting Occupancy

When budget time rolls around or you are reviewing your profit and loss statement, how often are you asked to …

April 1, 2025

The Enneagram as a Team Building Tool

Have you ever wondered why people react certain ways under pressure? Or behave completely different in social situations than they …

March 4, 2025

How do we attract a younger independent living demographic?

This question was posed to an audience of 250 C-suite leaders at a conference I recently attended. Studies show the …

February 4, 2025

Managing Expectations in the Sales Process and Onboarding

Demographic shifts have made managing prospects’ and customers’ expectations through the sales and onboarding process more challenging than ever. Expectations …

January 6, 2025

Acknowledging the Differing Roles of Sales and Marketing

“In the senior living industry, marketing and sales are often viewed as interchangeable. Nothing could be further from the truth.” …

December 3, 2024

6 Steps to Selling the Hard-to-Sell Residence

No one wants excess inventory. That’s especially true when your product generates daily revenue—for example, airline seats, hotel rooms or …

November 1, 2024

An Interim Sales Director Success Story

Ric Myers was contracted as an Interim Sales Director for Garden Spot Village in the Fall of 2020. We knew …

October 15, 2024

The Wisdom Course: Growing and Sharing Experiences

In May 2022, a team of 14 residents and team members at Garden Spot Village started a journey together. The …

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