July 1, 2025 The Value Proposition: More Than a Buzzword For much of my career, I dismissed “value proposition” as just another consulting buzzword—something that sounded impressive but lacked real … Read More
June 2, 2025 Marketing Retirement Living in the Age of the Baby Boomers: The Most Critical Thing For the past twenty years, Garden Spot Communities has adopted a unique approach to advertising retirement living. The approach includes … Read More
May 6, 2025 Making Budgets Work by Boosting Occupancy When budget time rolls around or you are reviewing your profit and loss statement, how often are you asked to … Read More
March 4, 2025 How do we attract a younger independent living demographic? This question was posed to an audience of 250 C-suite leaders at a conference I recently attended. Studies show the … Read More
February 4, 2025 Managing Expectations in the Sales Process and Onboarding Demographic shifts have made managing prospects’ and customers’ expectations through the sales and onboarding process more challenging than ever. Expectations … Read More
January 6, 2025 Acknowledging the Differing Roles of Sales and Marketing “In the senior living industry, marketing and sales are often viewed as interchangeable. Nothing could be further from the truth.” … Read More
November 1, 2024 An Interim Sales Director Success Story Ric Myers was contracted as an Interim Sales Director for Garden Spot Village in the Fall of 2020. We knew … Read More
