Growth Communication & Market Activation

Market growth is key to your organization’s long-term success.

If your community is struggling to meet budget goals because occupancy is too low, ForgeWorks can help. Or, if you are in the middle of an expansion project that falls short of your 75% pre-sales goal, ForgeWorks can help. We give a clear assessment of where you are with achievable steps to move you forward.

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Why is marketing busy but sales have stalled?

You know the feeling. Your new expansion launch included beautiful materials, expensive videos and photography, a new website and a fully executed advertising campaign. You planned the party and created a high-demand product, but no one is buying. If this is your current situation, ForgeWorks can help. Our team brings extensive experience in the interdependent disciplines of marketing and sales. We will help you identify the disconnect between the advertising and your sales funnel so you can propel your prospects through a 36-month decision cycle in a fraction of that time.

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Creating Alignment with Existing Partners

Why are we outspending our advertising budget but still can’t hit our occupancy goals?

Sales and Marketing cannot function without each other. A compelling story means little if sales can’t carry it forward. Likewise, even the best sales team struggles when marketing sends a message that doesn’t align with the product. A ForgeWorks Marketing and Sales Assessment will help you quickly identify where your system breaks down and give you strategies to adjust your process rather than simply spend more on advertising.

Driving success for you

With waning occupancy in personal care areas, Frederick Living, a continuing care retirement community in Montgomery County, Pennsylvania, needed a new path forward. ForgeWorks helped establish weekly meetings to track real-time occupancy. Together, Marketing and Sales evaluated each step of the prospect journey, shared accountability for leads and follow-up, and brainstormed new ideas for short-term and long-term growth. Within eight weeks, occupancy reached budget goals and the team had a plan in place for maintaining growth.