by Steve Jeffrey | Apr 24, 2018 | Uncategorized |
Demographics… Psychographics… Segmentation… Organizations have all different ways to figure out who their customers are. That’s certainly important, but successful organizations are doing something different. They’re trying to understand how their customers and...
by Scott Miller | Mar 22, 2018 | Uncategorized |
A Hit on the Head with the Heel of Your Palm You’ve probably had one of those experiences where you’re thinking about something, trying to make sense of it and suddenly the puzzle pieces fall in place. You hit your head with the heel of your hand and exclaim, “Of...
by Steve Jeffrey | Feb 23, 2018 | Uncategorized |
Much of Central PA has turned green following the Eagles victory. Before you turn away on this blog, know that I am not an Eagles fan. In fact, I have been a lifelong Minnesota Vikings fan. Yes, the same team that was absolutely crushed by, yes, the Eagles in the NFC...
by Steve Jeffrey | Feb 6, 2018 | Uncategorized |
Did you ever wonder what life was like without an email inbox? What was life like before we become tied to an electronic file—filling up with notes, messages, requests and the like? Sometimes I lament the process and harken back to a kinder, gentler age… Other times,...
by Steve Jeffrey | Jan 26, 2018 | Uncategorized |
You get in the car, fasten your seatbelt, turn the key in the ignition and head off down the right side of the road. You’ve probably been doing it since you were a teenager, so you don’t have to give it much thought. But what if you suddenly had to do it differently?...
by Steve Jeffrey | Jan 18, 2018 | Uncategorized |
When someone says “England,” what do you picture? Big Ben or Buckingham Palace? For many, the most iconic image of the British Isles is a Neolithic collection of rocks known as Stonehenge. But why? Stonehenge sits by itself on a vast chalk plateau in the remote...
by Steve Jeffrey | Dec 22, 2017 | Uncategorized |
Step inside Adidas’ Storefactory in a German shopping mall, get a body scan and go home a few hours later with a one-of-a-kind, machine-knit, merino wool sweater for about $250. The innovation comes on the heels of the sportswear company’s Speedfactory, where humans...
by Scott Miller | Dec 22, 2017 | Uncategorized |
How do you think these cultural artifacts interrelate? Notice the reference to cultural artifacts. If culture is important and according to Peter Druker who said, “Culture eats strategy for breakfast,” it’s very important, then it follows that they’re all significant...
by Steve Jeffrey | Oct 16, 2017 | Uncategorized |
Chuck D, is an American rapper, author, and producer. As the leader of the rap group Public Enemy, he helped create politically and socially conscious hip hop music in the mid-1980s. More recently, he continues to be an activist, publisher, lecturer, and...
by Steve Jeffrey | Oct 16, 2017 | Uncategorized |
Candidly, this is a great challenge. There are so many topics to choose from and so many areas that are completely changing the landscape of non-profits daily. My preparation for ForgeWorks started many years ago. My mom, who passed away after a long bout with cancer...
